“Well, it’s official. The American Board of Pediatrics has officially jumped the shark. Faced with the reality of thousands of pediatricians refusing to buy the American Board of Pediatrics MOC program, they’ve taken a page from Big Pharma: direct-to-patient advertising. When Big Pharma can’t convince doctors to prescribe an expensive or useless product, they create a flashy, heart-tugging, and often deceptive advertising campaign directing patients to “ask your doctor about X, Y, or Z”. It works pretty well for the pharmaceutical industry and their bottom line, so I can see the appeal to the board certification industry.”
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One of the main defenses these Boards have had is to claim that “the public demands board certification”. If they are already doing so in droves, as they claim, why the need to advertise?